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Employee Engagement: Innovation at your fingertips

March 26, 2012

Innovation is essential for continued survival. We are told that globalised markets generate increased competition. There is pressure on every element of business: sales, costs, quality, productivity, service, talent management. This pressure, along with the widespread economic downturn has led to the return of the people or profit mentality. The notion that you can either be good to your people or drive profit, but you cannot have both.

Research into employee engagement has shown that this clearly is not the case. People are what make any business successful. The more engaged your people, the stronger the correlation to improved business performance in all key areas.

We are all creative; yet so many of us claim not to be. In the workplace, a great deal of the creativity gets miss-directed or lost.  The challenge is that much of the miss-directed creativity can actually prove a business burden rather than a benefit.

Release employee thinking

What is creativity?

Simply, it is thinking beyond current boundaries; often referred to as ‘out of the box thinking’

From a creative perspective, the further away from the boundaries the idea is; the better. Einstein once said ‘if an idea is at first not absurd, there is no hope for it’.

Of course businesses are rarely looking for creativity for creativity’s sake. What they are really seeking is innovation.

What is innovation?

Innovation is creativity that adds value.  For a business, that value is typically aligned to the strategic plan.

How does employee creativity get miss-directed?

Well, in the quest for improved performance and profitability, we push our people hard and seek to control through simply telling them what to do. We send the message that coming up with ideas is clearly the task of senior management. But, have you ever noticed just how creative people get when faced with something they don’t like, or disagree with? In my experience, people are incredibly creative and resourceful in getting round a problem or situation they don’t want to deal with. Imagine harnessing that creative energy.

An engaged employee is far more likely to focus that creative energy into solving problems rather than avoiding them. Given the right tools and support, that can add tremendous value to your business.

For ideas on how you can build higher levels of employee engagement in your business:

For help developing engaging managers

For help releasing the creative ideas of your people

CALL NOW on 0845 2177 071 or CONTACT US for more information.

Richard Lock

Engaging trainer, facilitator, coach, and presenter. Pioneer of socially responsible learning. Cause Related Learning provides high impact, high emotion learning experiences and challenges that motivate, improve communication, challenge thinking and inspire people to make a difference.

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